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Itís the Holy Grail

 

One of the your first and most enjoyable responsibilities as the leader of your new team will be to establish your company culture. Rich alluded to this in the chapter entitled, “Building a Killer Team,” but there are a couple of principles that warrant their own space. Formal text books delineating the roles of a CEO commonly agree that establishing and ensuring company culture and investor oversight are basic and cardinal CEO responsibilities. You must, for the long-term success of your endeavor, establish a durable culture that is vibrant and viable. Your company will only be as vivacious as your culture.