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“This book attacks business creation with the same vigor and discipline that I climb mountains. I love how Rich has tied in the analogies of mountain climbing to business creation. If your desire is to reach the summit of small business ownership, don’t try it without this survival guide. The book is simple, straightforward and spot on!”
-Ed Viesturs, Himalayan mountain climber and nationally bestselling author of No Shortcuts to the Top
 
“I read the book cover-to-cover and then immediately started recommending it to everyone I am in business with and do business with.”
-Garrett B. Gunderson, New York Times bestselling author of Killing Sacred Cows