Endorsements for Bootstrap Business: A Step-by-Step Business Survival Guide

Ed Viesturs  

“This book attacks business creation with the same vigor and discipline that I climb mountains. I love how Rich has tied in the analogies of mountain climbing to business creation. If your desire is to reach the summit of small business ownership, don’t try it without this survival guide. The book is simple, straightforward and spot on!”


-Ed Viesturs,Himalayan mountain climber and nationally bestselling author of No Shortcuts to the Top


A little bit about Ed:


Ed Viesturs is America’s leading high altitude mountaineer, having climbed many of the world’s most challenging summits, including ascending Mount Everest six times. He recently completed a sixteen-year quest to climb all fourteen of the world’s highest mountains (above 8,000 meters) without the use of supplemental oxygen.


Garrett B. Gunderson  

“I read the book cover-to-cover and then immediately started recommending it to everyone I am in business with and do business with.”


-Garrett B. Gunderson, New York Times bestselling author of Killing Sacred Cows. Garrett Gunderson Power Hour

Joseph Grenny  

“This book is the one of the most practical, sound and wise investments you will ever make in your small business. Buy it, study it, use it—and prosper!”


-Joseph Grenny, New York Times bestselling co-author of Influencer: The Power to Change Anything

Brent D. Peterson  

“ This book was written for the entrepreneur with unbridled drive and ambition who wants to start a company based on a dream and a few thousand dollars. Bootstrap Business provides a perfect map for guiding a person to take $5,000 and build a successful business. The book is, at once, engaging, entertaining, and motivating.


-Brent D. Peterson, PhD and Chair, The Work Itself Group and co-author of Fake Work

David Wade  

“Bootstrap Business is a perfect road map for the new entrepreneur as it promotes the values of achieving life balance as well as amassing wealth.

“One of the endearing qualities of this book is the casual style of writing used by the authors. As an entrepreneur/intrepreneur myself and having an MBA, I love that kind of language and story talk. I want practical, accessible information and direct talk—this book gives it to me!

“Additionally the cook book idea resonates with me. I had a math teacher in college that taught us ‘cook book’ math. He made math interesting and once again, more accessible—just like this book.

“I’m not sure how others readers will respond to faith principles and higher purpose ideals sprinkled throughout the book—but for me they confirmed my belief that we can find success in business and still enjoy meaningful relationships with the weightier matters of life—family, friends, and faith.”


-David Wade, MBA, PhD

Amy Matheson  

“I’ve seen Rich envision and successfully create business after business. I’m really excited for this type of information and for how it can benefit me as I pursue entrepreneurial endeavors!

“I have known Rich for last five years and have relished every business conversations we had. His business advice has been very valuable to me and has helped me in establishing my business from ground up with an under–one thousand dollar investment. Can’t wait to get my hands on his book. I am sure it will have tons of valuable tips and suggestions from his personal experiences, which is going to further help me with my new endeavors.”


-Amy Matheson


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