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Make the Rules, Live By the Rules


Rich will discuss several key concepts and methods that have helped him maintain sanity as he has been pulled by the opposing forces of the bootstrapping tug-of-war. Neither of the authors would be where they are without having created and followed their own sets of rules.

To minimize the damage of muddy encounters, you must make and live by rules. It is vital that you understand the importance of making rules for your company and for yourself. But, as Rich will explain, it is not enough to just make the rules; you must have the discipline required to live the rules. To help you remember that first foundational rule, Rich will give you a firsthand look at some of the rules he has created for his bootstrap tug-of-wars.