Chapter Titles for Bootstrap Business |
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1. |
GRIT!
- Getting unstuck when you need a change
- Answering the question "How bad do you want it?"
- Assessing yourself and your suitability
- Identifying who you work for
- Uncovering the myth of corporate security
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2. |
Juice to the Light Bulb
- Developing, cultivating, and harvesting ideas
- Scheduling uninterruptible time
- Spotting the next big wave
- Finding your passion and avoiding your poison
- Looking for higher purposes
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3. |
Power Tools
- Applying the Five Forces Model to evaluate ideas
- Using the Competitive Matrix to find the right niche
- Assessing opportunities
- Classifying the phase your business is in
- Understanding money—generating, collecting, disbursing
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4. |
Got Gas?
- Finding the funding you'll need to get off the ground
- Setting aside emotions
- Attending to the numbers
- Distinguishing between persistence and reality
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5. |
The Rules
- Setting and living by your rules
- Establishing your company's culture
- Setting expectations
- Avoiding the creation of the world you're escaping
- Risking only what you can lose
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6. |
Boring!
- Selecting the right legal entity for your business
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7. |
Fish & Partners
- Knowing what to look for in a partner
- Understanding what a partner is—and isn't
- Setting expectations you both can share
- Knowing when not to take on partners
- The rule of three
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8. |
Avoiding Cow Pies
- Learning to sidestep the big mistakes
- Avoiding the cash-flow trap
- Watching for shifts in the landscape
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9. |
I Never Want to be a Doctor
- Learning to scale your business
- Creating assets, not jobs
- Getting your plan in place
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10. |
Motion or Momentum?
- Assessing the value of your time
- Applying the 80/20 Rule
- Holding the five-minute meeting
- Learning to act, not react
- Distinguishing between the urgent and the important
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11. |
Climb High, Sleep Low
- Learning to trust your gut
- Cultivating your imagination
- Rewarding yourself—strategically
- Building physical and financial reserves
- Achieving balance
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12. |
The Heart and the Head of the Entrepreneur
- Building stamina
- Understanding loneliness
- Learning from failures
- Expecting success
- Doing the hard things
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13. |
Fire, Fire, Fire, Aim
- Finding opportunities
- Getting past plowing and start planting
- Transforming opportunities into success
- Getting traction quickly
- Staying ahead of the competition
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14. |
Act Big, Behave Small
- Creating the right image while containing costs
- Projecting confidence and competence
- Practicing frugality
- Hiring smart
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15. |
Building a Killer Team
- Identifying the top three members of your team
- Learning to be slow to hire, quick to fire
- Letting your team members do their work
- Laying out your office and workflow
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16. |
The Holy Grail
- Creating a vibrant and viable culture
- Letting your actions do the talking
- Not letting your culture define itself
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Embrace Accountability
- Understanding and accepting that personal ownership means personal accountability
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18. |
Dancing with the Devil
- Knowing your competitors—and everything about them
- Practicing the fine art of cooperative competition
- Creating your own unique value
- Keeping your costs below the competition's
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No Exit Strategy?
- Planning your exit at the outset
- Aligning with those that will want you
- Avoiding greed
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Rich's Last Words
- Remembering the attributes critical to success:
- Unalterable determination
- An undeviating support system
- A greater purpose
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